client

MY Role

Joseph Brant Hospital

Foundation

Art Direction

UX & UI

Web Design

The JBH Foundation is a charity organization with the purpose to raise funds for the compassionate and high quality health care provided by Joseph Brant Hospital. Joseph Brant Hospital is going through its first significant update in 50 years. The new hospital intends to bring in a new ICU, surgical suite, and to expand its cancer care unit, in addition to adding new CT scanners, a women’s health unit, and a training program with McMaster Medical school.

 

The project called for an update to the existing branding, particularly a brand new colour palette, along with a responsive website that would inspire the community to invest in the hospital to help improve the health and well-being of its citizens.

Visit Site

Responsive Design

Layout & Creative

UX + Wireframes

Grid & Structure

Colours

Colour Palette

typography

Font Choice

Web pages

Homepage

The primary design objective was to create an engaging homepage that features stories from the donors, the patients, and the doctors, to promote donations, and speak about the impact of the contributions. The authenticity of the imagery along with the patient stories provide a genuine call to action of eliciting help from the site visitors. The secondary objective for the homepage is to serve as a common area for news, events, volunteer opportunities, and community engagements; maximizing the promotion of the hospital and its foundation.

Overview Pages

The overview page design serves as a window for the user to look deeper into the site. The layout is simple and inviting, continuously engaging the user to look further. The use of large colour blocks and clean iconography in the ‘other ways to give’ section works to bring emphasis to the importance of each sub-category.

Article Pages

Contact

Let's build something great together!

SAY HELLO

The JBH Foundation is a charity organization with the purpose to raise funds for the compassionate and high quality health care provided by Joseph Brant Hospital. Joseph Brant Hospital is going through its first significant update in 50 years. The new hospital intends to bring in a new ICU, surgical suite, and to expand its cancer care unit, in addition to adding new CT scanners, a women’s health unit, and a training program with McMaster Medical school.

 

The project called for an update to the existing branding, particularly a brand new colour palette, along with a responsive website that would inspire the community to invest in the hospital to help improve the health and well-being of its citizens.

MY Role

Art Direction

UX & UI

Web Design

Let's build something great together!